Mumbai, June 16, 2015: KidZania Mumbai, a Global Indoor Theme park that inspires, educates & empowers kids, helping them understand & manage their world better, has partnered with Kokuyo Camlin, pioneers in art and stationery products in India. The activities designed within the Kokuyo Camlin establishment will seek to indulge children to create their own works of art, their masterpieces. This partnership will give children visiting KidZania the opportunity to become artists and craft makers. Camlin will be sponsoring the products for the activities.
Six activities have been crafted to engage whilst educating the children, triggering their cognitive skill set, bringing to the fore their flair for the creative and imaginative aptitude. The activities include cloth bags painting, mask making, finger puppets, bird and animal designs pasted onto popsicles, design and personalize notebook covers and create wall hangings using geometric figures. These activities are based on a more relaxed, open, playful approach and all activities will be using a wide variety of Kokuyo Camlin products for children to explore.
As part of Camlin establishment launch KidZania invited the NGO kids from Abhilasha Foundation, Shelter Don Bosco, Don Bosco Balprafulta and VIDYA foundation and Camlin gave away 137 free school stationary hampers as gesture for the start of school – a new academic year.
Speaking on this new partnership, Viraj Jit Singh – Chief Marketing Officer, KidZania India, said, “We have all grown up using Camlin products and share a special bond with the brand. The Kokuyo Camlin Arts & Craft studio at KidZania Mumbai provides a perfect platform to encourage children to use their imagination and harness their creativity. We were also happy that the presence of the kids from Abhilasha Foundation, VIDYA, Shelter Don Bosco & Don Bosco Balprafulta NGOs will make this launch even more special.
Speaking on this association, Saumitra Prasad, Chief Marketing Officer, KOKUYO CAMLIN LIMITED
“Camlin & KidZania are natural partners as both aim to make learning process fun for children. With this partnership children will get an experience of colorful world of Camlin products in the amazing world of KidZania”
At KidZania Mumbai brands have sponsored 36 activities: Amity University, Bajaj Electricals, Big Bazaar, Birla Sunlife Insurance, Cadbury, Kokuyo Camlin, Central, Coca Cola, Club Mahindra, DHL, E-Zone, Furtdao School of Music, Godrej Securities, Hardy’s, Health Spring, Hyundai Motors, Kellogg, MOD, Nerolac Paints, Parle Agro, Parle Biscuits, Pepper Fry, Radio City, Sbarro, Shiamak, Star TV, Times of India, Toonz Animation, Yes Bank , Parachute, Kiwifruit Nutrition Lab & Nutella